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A pixel art design featuring an assortment of popsicles in vibrant colors on a light blue background.
Bomb Pop

Delivered a legacy brand its best sales day ever

Case Study

Challenge

Ice pops + tweens + summer = a winning combination. However, Bomb Pop had a challenge — tweens knew our iconic red, white, and blue pop but did not connect it to our brand of self expression. We needed to show tweens we are #NotOneThing by celebrating the diversity, creativity and wildly different passions of our audience.

Solution

In order to reach tweens and maximize our spend, we needed to focus on one platform that tweens use for self expression — TikTok. By diving into the platform, we were able to inspire tweens through creators, organic content, and a first-to-market experience.

A tall building with an advertisement a rock climbing wall, a man standing on top, and the slogan "You're gonna need Milk for that. Got Milk?"

RESULTS

+30%

BEST SUMMER SALES EVER

37.4m

IMPRESSIONS

+10.5%

BRAND LIFT IN AWARENESS

Three smartphones are arranged side by side, displaying various people using Bomb Pop's Tik Tok filters.
FIRST TO MARKET EXPERIENCE

During the Fourth of July weekend — Bomb Pop’s favorite holiday — we made it easy for tweens to share about themselves and their interests with a first of its kind media buy on TikTok in the US — a Branded Mission, Hashtag Challenge, and Branded Effect combination.

Multiple smartphones showcasing various people using Bomb Pop's Tik Tok filters.
INSPIRE WITH CREATORS

We enlisted 7 creators to show all sides of their personality and interests on TikTok. From dancing to animation to custom jewelry making, the creators inspired tweens to try new things and to celebrate all their passions.

A tall building with an advertisement a rock climbing wall, a man standing on top, and the slogan "You're gonna need Milk for that. Got Milk?"
A tall building with an advertisement a rock climbing wall, a man standing on top, and the slogan "You're gonna need Milk for that. Got Milk?"
TAKING IT TO THE STREETS

To celebrate National Bomb Pop day, we took over the streets of NYC with our Bomb Pop-Mobile. Together with TikTok creator @Dahlia.raz, we celebrated different passions, gave away limited edition swag and, of course, enjoyed tasty Bomb Pops.

Three images depict people getting and enjoying a Bomb Pop or signing their names on a posterboard.
MAKING IT PERSONAL

We reinvented the organic TikTok channel to make it personal for tween — showcasing their likes and interests, tapping into culture & trends, and inspiring them to try something new.

A young girl hangs off another young girl's back, laughing and enjoying a Bomb Pop.A green and white striped beach towel is shown with a cooler full of Bomb Pops, sunglasses, a yellow pool noodle, pink flip flops, and a notebook.A box of Bomb Pops with a bow on it and wrapping paper in the background.A pink/green/purple Bomb Pop popsicle is shown alongside a yellow sweater with a wavy lines design, sunglasses, purple shoes, green hair clip, and pink pants with the tagline "Steal the look!"