We bring business insights to brand storytelling and activate it across every channel.

What we do

All the capabilities you need, in one place.


Solving complex organizational challenges.

  • Advanced Analytics and Insights
  • Marketing and Brand Transformation
  • Agile Change Management
  • Marketing Technology Consulting


Bringing business insights to storytelling and experience.

  • Brand Strategy, Identity and Graphic Design
  • Integrated, Creator, and Influencer Marketing Campaigns
  • Product and CX Design (Mobile App, Web, eCommerce)
  • Production (Audio, Video, Animation, Print, Photography)

CRM & Loyalty

Scaling CRM through brand and data-driven creative.
Building brand love through loyalty.

  • Customer Journeys
  • Deep Technology Expertise
  • Channel Orchestration and Optimization
  • Financial Modeling and Program Strategy
  • Cross-channel Experience Design
  • Program Communications and Rollout


Moving people through an audience-focused approach.

  • Data-driven Media and Audience Planning
  • Media Buying Across National, Local, and Programmatic
  • Digital Shopper, eCommerce and Affiliate Marketing
  • Content Marketing and SEO/SEM
  • Measurement, Attribution, Reporting and Optimization

Data & Tech

Building solutions with proprietary tools and our team of engineers.

  • First-party Data Strategy and Data Engineering
  • Front-end Experience Development
  • MarTech / AdTech Portfolio Enablement Strategy
  • SaaS platform Mobilization and Operation/Optimization
  • Custom Application Design and Development
  • AI / ML Model Creation


Brad Simms

CEO & President

Sophia Zhang

Managing Director

Andrew Noel

Managing Director

Winston Binch

Chief Brand & Experience Officer

Lindsay Bennett

Vice President, CORPORATE Communications

Sanjay Krishnamurthy

President, Gale India

Luana Pereira

Vice President, People & Experience

Geoff Edwards

Managing Director, Creative

Dina Rizkalla

Vice President, Global Delivery

Vu Pham-Tran

Chief Technology Officer

Ben James


Robyn Cauchy


Michael Tayag

Managing Director, Technology

Tessa Banks


Linda Platt

SENIOR Vice President, Integrated Direct Investment & MEDIA PLANNING

Brad Nunn


Erin Lyden


Jason McCann

Managing Director, Creative

Marsha Pautler

DIRECTOR, Operations

Josh Braithwaite

Managing Director, Creative

Core Values

Masters of Our Craft

Be the best at what you do. Put in the hard work, bring boundless curiosity, and commit to continuous learning.

Friends Collaborating

We believe in a more collaborative way of working with clients than other agencies. Great people working together can create amazing outcomes.

No Silos

This is not only about working between domains, but also about being inclusive around seniority, backgrounds and different perspectives.

Build a Legacy

We are a culture of passionate and fearless entrepreneurs driven by a desire to change the future and never settle for the status quo.

Be Creative

Great ideas come from everywhere, not just the creative department. Champion creativity across every domain and level.

Passion Is Not Optional

We require that you have passion. Passion for your craft. Passion to learn. Passion to be curious. Passion for the best outcomes. Passion.

Everyone Matters

Everyone’s voice should be heard, because everyone matters. As a global agency living in a world in which marketing and culture is moving at light speed, we know that enabling everyone at GALE is key to us winning.