Answer ALS is a nonprofit research organization. They arm ALS scientists with the data they need to find potential cures. They asked GALE to launch their critical new data portal to provide free access to the most comprehensive clinical, genetic, molecular and biochemical assessment of ALS in history.
On January 8, 2021, which would have been Stephen Hawking’s 79th birthday, we launched a data portal to catch the attention of ALS researchers. To drive them to our data portal, we created an empathic social film and displayed ads celebrating his life’s accomplishments, positioning the data portal as a gift in his honor. In the first few months, the campaign achieved over 79M impressions, beating an original objective of just 7.4M.
All communications lead to the data portal where scientists and researchers can learn about and download the actual data set.