Answer ALS is a non-profit research organization. They arm ALS scientists with the data they need to find potential cures. They asked GALE to launch their critical new data portal to provide free access to the most comprehensive clinical, genetic, molecular & biochemical assessment of ALS in history.
To catch researchers attention we launched on January 8, 2021 - which would have been Stephen Hawking’s 79th birthday. We created a moving social film and display ads celebrating his life’s accomplishments and positioned the data portal as a gift in his honor. In the first few months, the campaign achieved over 79MM impressions beating an original objective of just 7.4MM.
All communications lead to the web portal where scientists and researchers can learn about and download the actual data set.