Alchemy is our Gartner-ranked Customer Data Platform (CDP) that rapidly organizes a brand’s first-party data including a customer’s transactions, interactions, and behaviors. We can also enrich this information with third-party content like location and census data to develop a more robust customer view. This data (because everyone has data) provides marketers with a 360-degree view that can be used to speak to customers in the most relevant way.
ASK GALE is our consumer research capability. When clients want to measure or understand customer behavior that isn’t tracked or apparent in their own data, custom research from ASK GALE can fill in the critical gaps.