This spring, GALE, Cotton Incorporated, and the bespoke embroidery studio Abbode have released the Heirloom Collection: a limited-edition line of 100% cotton table linens and kitchen accessories. Inspired by spring’s beauty and the joy of gathering around the table, the collaboration also supports Cotton Incorporated’s broader campaign encouraging meaningful connection in moments with friends and family.

The Heirloom Collection features a cotton apron, an embroidered table runner, and napkins. Free from microplastics and easy to wash, each item is decorated with Abbode’s signature hand-drawn designs, including flowers, cutlery, and slices of cake. 

As Cotton Incorporated’s Creative Agency, GALE has celebrated what makes cotton unique–a fabric that makes it easy to care for yourself and your world. By emphasizing the longevity and sustainability of cotton products, GALE and Cotton Incorporated are encouraging consumers to rethink their kitchens and dining spaces—trading single-use materials for pieces that tell a story and grow more meaningful over time.

“This collaboration is a love letter to cotton’s beauty and resilience,” said Kim Kitchings, Senior Vice President of Consumer Marketing at Cotton Incorporated. “By choosing high-quality, reusable cotton pieces, we’re inviting consumers to embrace sustainability in a way that feels warm, personal and effortlessly elegant.”

“The Heirloom Collection is personal, joyful, and timeless—something you’d want to use now and pass down later. By blending artistry and sustainability, the collection shows that responsible design doesn’t have to sacrifice style or sentiment. It can be both beautiful and better for the planet,” said GALE VP, Social First, Erin Lyden.