Embrace Pet Insurance, a leading pet health insurance provider for dogs and cats, has named GALE its Integrated Agency of Record to propel business growth. The strategic partnership will support Embrace’s commitment to superior end-to-end pet protection while accelerating its position in the category.

Recognized as Ad Age’s 2025 Business Transformation Agency of the Year, GALE’s remit spans paid media, influencer marketing, CRM, and creative. Together, GALE and Embrace will combine strategy, storytelling, and performance to help more people access comprehensive, dependable coverage for their pets. 

“We’re excited to partner with GALE as we enter Embrace’s next phase of growth. Their integrated capabilities are helping us strengthen how we communicate Embrace’s value and grow customer loyalty, ultimately helping more pet parents receive trusted, reliable coverage,” said Gannon Jones, Chief Marketing & Growth Officer, Embrace. 

Of the appointment, GALE CEO Andrew Noel said, “We’re looking forward to partnering with Embrace as its Integrated Agency of Record. Together, we’ll support Embrace’s ambitions with a cohesive, data-driven approach designed to drive growth.”