Today, GALE announces the appointment of Christina DeGuardi as Managing Director. In this role, DeGuardi will focus on integrated client leadership across the agency’s roster, deepening partnerships and fueling transformative outcomes. 

DeGuardi brings more than two decades of experience leading teams that deliver ideas with both cultural resonance and business impact. She most recently served as President and Chief Client Officer at Giant Spoon, where she helped lead the agency through a period of accelerated growth and creative recognition. Prior to her time at Giant Spoon, DeGuardi spent nearly a decade at Crunch Fitness, where she built and led the in-house marketing organization through a period of major brand expansion and the launch of its franchise model.

“Christina’s proven ability to foster environments where creativity thrives, while keeping business results front and center, makes her an excellent addition to our team,” said Andrew Noel, Global CEO of GALE. “As we continue to scale, she’ll play a key role in supporting our clients with the Business Agency approach that makes GALE an industry standout.”

In her new position, DeGuardi will work across GALE’s client portfolio, partnering closely with leadership to strengthen connections between creativity, data, technology, and business performance. Throughout her career, she has partnered with global brands including Google, Walmart, HBO, Burger King, Lucid Motors, NBC, Hasbro, and MassMutual.