January 23, 2024

Milk and GALE Launch Revolutionary Marathon Experience, the Every Woman’s Marathon

The Every Woman’s Marathon is the first and only U.S. marathon designed by and for women. To help announce the powerful initiative – one of the largest branded experiential activations in recent history – Milk and GALE tapped acclaimed poet, Amanda Gorman.


A Business Agency

Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, and GALE have proudly announced the Every Woman’s Marathon, the only U.S. marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's commitment to supporting women – creating not only a race but a movement.To help conceptualize Every Woman’s Marathon, one of the largest branded experiential activations in recent history, Milk and GALE enlisted an advisory board comprised of accomplished female runners including the first female marathon finisher Kathrine Switzer, para-triathlon champion Danielle McLaughlin, Olympic runner Deena Kastor, activist Alison Desir and long-distance champion Des Linden.

To announce the powerful initiative, Milk and GALE tapped acclaimed poet Amanda Gorman to create an inspirational mantra designed as a call to action for all women. Narrated and penned by Gorman, shot by Webby Award Honouree Renée Mao, and developed by a female-led creative team, the social-first mantra video highlights women of all sizes, backgrounds, races, and abilities and why they run. 

In addition to female-focused training advice, nutrition plans, and support from the advisory board, Team Milk is also helping runners make meaningful impact by matching registration costs in donations to one of five charity partners. 

This marathon also transcends the traditional race format, promising participants a full-scale activation in the picturesque city of Savannah. The two-day event will include enriching activities such as cooking and yoga classes, live performances, and insightful panels. 

“This is the most rewarding thing I have ever done professionally. Running has such a special place in the hearts of women who make time to do it," said GALE Creative Director Karen Starc. “Milk recognizes that sacrifice, so they are creating a unique marathon to support the hard work and extra effort women have to find time to train.”

Starting January 23, 2024, female runners of all backgrounds and abilities can sign up for the Every Woman’s Marathon. Learn more at or @EveryWomansMarathon across social media.