May 12, 2024

GALE Launches New Campaign and Branding for Enercare

Enercare, a trusted home services provider to over one million Canadians, has launched a multi-platform campaign, showcasing its new branding and shining a light on its experts at home. The work is part of GALE’s remit as Enercare’s Agency of Record.


A Business Agency

Enercare, Ontario’s trusted home services provider to over one million Canadians, has launched Experts at homeTM a new large-scale, multi-platform brand campaign developed by GALE.

With 65 years in the industry, Enercare has built a team of over 700 fully licensed, expert technicians – bringing decades of industry knowledge into each home visit. The campaign showcases just how Enercare delivers on this promise with their people, products, and plans, and how it provides custom solutions for the operation, safety, comfort, affordability and sustainability of their customers’ homes.

"GALE and Enercare share the similar value that people are at the core of the work, which makes them such great collaborative, creative partners," said Andrew Noel, Managing Director, GALE. "We were proud to partner with Enercare as their agency of record to create a new brand image and tagline that taps into this ethos by shining a light on Enercare’s experts, who are the true Experts at homeTM."

The Experts at homeTM campaign is being amplified through a partnership with Corus Entertainment, and significant paid media support across Ontario, Canada, in TV, radio, out-of-home, social, and digital placements.

The partnership with Corus Entertainment connects Enercare directly with the media company’s audience to showcase DIY tips for homeowners' heating, cooling and water solutions. Other components include HGTV Canada’s Sebastian Clovis collaborating with Enercare experts on interstitial broadcast segments on HGTV Canada, guest appearances on Global News Morning Toronto and The Morning Show, and an online series for HGTV Canada hosted by Clovis, available on HGTV Canada’s social and digital platforms. Enercare expertise will also be incorporated into HGTV Canada’s branded “Quick Fixes” segments available on Corus radio stations across Ontario.

In addition to external media, there will also be several internal activities to support the campaign launch, including employee spotlights around Enercare's experts who bring their unparalleled customer experience into each home. With this external and internal support, Enercare employees are primed to go above and beyond in developing and sharing their expertise.