October 7, 2021

GALE named Digital, Media, and CRM Agency of Record for H&R Block

We’re excited to officially announce H&R Block has selected GALE as its AOR for digital, media, and CRM! Our data-driven approach to storytelling will support Block Horizons 2025, H&R’s five-year growth and transformation strategy

H&R Block is one of the largest tax preparation services in the world. Now, as it doubles down on Block Horizons 2025, its five-year growth and transformation strategy, we’re excited to announce GALE will lead H&R’s digital, media and CRM efforts as agency of record.

With a new approach to consumer tax via three imperatives — small business, financial products, and Block experience — H&R is working with GALE on a data-driven approach to storytelling that will help reposition the company as a resource for consumers all year long.