This holiday season, GALE, Cotton Incorporated, and the fashion brand Lisa Says Gah! have launched Cotton x Lisa Says Gah! Announcement Tees. The limited-edition capsule of 100% cotton t-shirts is designed to say it for you, combining breathable, natural comfort with dry, cheeky one-liners intended to defuse those familiar holiday conversations—before they begin.

Created in collaboration with GALE—Cotton Incorporated’s Creative Agency—the collection is inspired by the idea that, at the holidays, what begins as a warm reunion can turn into an impromptu life update panel. When the pressure feels more like performance than connection, the Cotton x Lisa Says Gah! Holiday Announcement Tees say your personal announcements for you–from “Moving back in (with you)” to “Career status: between jobs” and more. Because cotton is naturally breathable, the t-shirts help you stay cool, comfortable, and unbothered–even when the conversation gets personal.

“These tees give people a comfortable, breathable way to show up as themselves, and have a little fun doing it,” said Anne David, Director of Advertising, Cotton Incorporated. “There’s no better fabric for staying cool under pressure than cotton.”

Of the campaign, GALE Managing Director, Creative, Josh Braithwaite said, “The holidays are when everyone drops big news, like ‘I’m moving back in.’ or ‘I’m dropping out of law school.’ Whatever it is, the second you say it, the whole room heats up. So we figured, why not let your shirt drop the news and handle the heat? That's why Cotton with Lisa Says Gah! created the Holiday Announcement Tees. Made with breathable 100% cotton, these tees are designed to keep you cool when the dinner table becomes a hot seat. Perfect for the holidays!”