November 8, 2023

Cotton Incorporated Names GALE New U.S. Creative Agency

GALE was selected as Cotton’s new strategic and creative marketing agency after a competitive review


A Business Agency

Cotton Incorporated has appointed GALE to serve as its agency for strategic and creative marketing.

Working closely with Cotton’s marketing and advertising leadership, GALE will be responsible for overall strategy and creative for various marketing initiatives. GALE’s initial work for Cotton is expected to debut in spring 2024.

"We met outstanding agencies and talented individuals throughout the rigorous review process. Our decision came down to GALE‘s strategic insights and approach to build awareness, preference and to strengthen purchase intent for Cotton. We are excited to partner with GALE to help us accelerate growth for Cotton and our constituencies.” Kim Kitchings - Senior Vice President of Consumer Marketing for Cotton Incorporated

“We’re honored to join forces with Cotton Incorporated as their strategic and creative partner for this transformative next chapter. This partnership is driven by a shared ambition of leveraging modern creativity to drive significant business results for Cotton. We look forward to further establishing Cotton’s place in culture,” Brad Simms, GALE CEO.