• Utilize Google Analytics and webmaster tools to track progress.
• Create search strategies timelines, calendars, and goals.
• Collaborate with social media team to align SEO strategies.
• Source keywords for blogs, press releases, social status updates, and campaign needs.
• Work with the marketing team to implement and deploy strategy plans.
• Present SEO effective headlines, body copy, CTAs, and tagging system.
• Track site performance and develop new processes to improve.
• Encourage and build inbound organic search traffic.
• Set up pay-per-click campaigns, ads, and other revenue performers.
• Compile and present web analytics data and unique hits to team members and senior leadership to make recommendations and improvements.
• Create engaging content with optimal SEO keywords and phrases.

‍

• Bachelor’s (BA or BS) in business, marketing, or related field; master’s preferred
• Seven years of previous experience in SEO, marketing, or related field
• In-depth understanding of Google Analytics and other SEO services, online tracking tools, webmaster tools, back-end SEO, and metadata
• Experience in cultivating SEO keywords and phrases to drive web traffic
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel); understanding of HTML, CSS, and managing programs such as Salesforce
• Strong project management skills with the ability to supervise multiple projects
• Experience identifying and creating campaigns for target audience engagement

‍

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

• Phone screen with a member of our Talent Acquisition Team
• Interview with the Hiring Manager, who will generally be your manager
• Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
• Interview with a member of our team from a different Department than yours
• Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)