• Execute tests٫ collect and analyze data٫ identify trends and insights
• Achieve maximum ROI in paid search campaigns using analysis of data
• Track٫ report٫ and analyze website analytics
• Track٫ report٫ and analyze PPC initiatives and campaigns
• Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
• Optimize copy and landing pages for paid search engine marketing campaigns
• Continually expand and optimize paid keyword discovery
• Research and analyze competitor advertising links

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• Proven SEM experience and success managing PPC campaigns across Google٫ Yahoo and Bing
• `3+ years of (SEM) experience, preferably on the Agency side.
• Comfortable presenting to senior - level client contacts. 
• Well-versed in performance marketing٫ conversion٫ and online customer acquisition
• Continually current on trends and best search engine marketing practices
• In-depth experience with bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search Ignite)
• Adept in and experienced with website analytics tools (e.g٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
• Strong analytical skills
• Experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative٫ test-driven field

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We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

• Phone screen with a member of our Talent Acquisition Team
• Interview with the Hiring Manager, who will generally be your manager
• Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
• Interview with a member of our team from a different Department than yours
• Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)