The Programmatic Manager is responsible for managing client campaigns, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Have the ability to translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, as well as dive deep into large data sets, execute analysis, and develop advertiser insights. Programmatic Managers work to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client.
· Develop, execute and communicate programmatic campaign strategies
· Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion
· Contribute to clients' business growth by identifying new opportunities and encourage planning teams to implement creative solutions
· Maintain knowledge of media technology buying platforms and analytics tools
· Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
· Support and educate planning teams in identifying opportunities and delivering recommendations to clients
· Work independently with guidance from management regarding overall goals and objectives
· Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date
· Trafficking and executing programmatic campaigns using a variety of Demand Side Platforms in market
· Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
· Aggregate research from comScore, etc. to identify targeted media buys
· Generating analyses and ROI reports against each media buy
· Collaborating with Programmatic teams to fine tune the company’s media buying processes
· Identify industry benchmarks
· Conduct performance analysis of media buys across inventory & demand sources
· Prepare reports at regularly scheduled intervals (daily/weekly/monthly) for use in ad operations reviews
· Handle routine interfacing with ad partners for client specific inquiries
Nice-to-have skills:
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community.
Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.
Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)