National Negotiator (Media Buyer)

New York City, New York, USA

Employment Type

Full-time

Seniority Level

Associate

Domain

National Media Investment

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About Gale

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru.

Some Brands We Work With: Chipotle, MilkPEP, H&R Block, Seminole Gaming/Hardrock, BMO, and Santander Bank.

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

Inclusion in Hiring

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume.

Digital Negotiator

The Digital Negotiator will work cross-functionally on a collaborative and innovative team to provide exceptional media plans that deliver on and achieve client goals. This candidate should have a strong knowledge and background in digital campaign activation, optimization, and measurement and will work cross-functionally to manage and lead online and offline media buys with a focus on digital, FEP/OTT, social and linear TV. This role also provides the opportunity to oversee branded content and influencer programs and offers constant growth and exposure to new platforms and advertising capabilities.

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community.

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

Phone screen with a member of our Talent Acquisition Team
Interview with the Hiring Manager, who will generally be your manager.
Where relevant for the role, a technical aptitude test. (i.e. for domains in technology, data science, etc.)
Interview with a member of our team from a different Department than yours.
Interview with a member of our Leadership Team.

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (i.e. accessibility in terms of location, timing, method, etc.).

What You Will Do

Manage development, implementation, and stewardship of digital, linear TV, social, and custom content direct partner media plans. Includes but is not limited to campaign set up, placement creation, trafficking and QA-ing of partner tags, optimizing to goal, reporting, and analysis of all buys
Maintain a deep understanding of digital tagging process and capabilities, communicate effectively with ad tech to ensure tags are wrapped correctly and proper pixels are firing to report all necessary and accurate data
Daily use of reporting dashboards, such as Google Campaign Manager (DCM) and Nielsen DAR, to check delivery and communicate with partners to ensure campaigns are live and pacing to weekly goals
Collaborate with the creative agency and partners to collect required specs, manage asset delivery dates, and maintain timelines for accurate and timely campaign launches
Liaise between client team and partners for 360 activations including influencer programs and custom content, ensure concepts align with overarching brand guidelines and campaign strategies
Maintain knowledge and understanding of digital ecosystem, be able to have and create POVs on new potential partners that would align with clients
Demonstrate a strong understanding of the client’s business, the consumer journey and marketplace dynamics
Participate in negotiations, evaluating RFP’s, pricing, and program details across digital video, display, social platforms
Manage Integrated Investment Assistant and mentor them to be digital-first
Help to track campaign goals by partner knowing limitations on metrics from each partner
Maintain deep knowledge and use of Digital 3rd party servers and verification partners (DCM, Innovid, IAS, etc.)
Have a strong understanding of Digital, Mobile, and OTT landscape and concepts
Understand and use research tools, interpret data to apply learnings and provide actionable insights during planning process and make strategic recommendations
Ownership of budget tracking, management, and reporting
Oversee and manage monthly invoice billing and reconciliation
Display application of media knowledge to address media and business opportunities and challenges
Review IOs and necessary paperwork for purchase authorizations
Work with media partners to develop and execute campaigns
Work with our Programmatic and social teams to understand their ecosystem and then ensure we are all working toward one goal understanding partner lists and differences in activations

Who You Are

At least 2+ year of media agency experience, with main experience in digital
Excellent fundamental knowledge of media math and principles
Experience working with dashboards and systems: Prisma, DCM, IAS, DV
Preferred knowledge of youth digital and social media
Very strong Excel, PowerPoint, and presentation skills
Solid research and analytical skills, good mathematical aptitude, and attention to detail
Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
Ability to work independently and as a team player and collaborate with cross-functional teams both internally and external
Direct client contact is a plus

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community.

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Hiring Process

Phone screen with a member of our Talent Acquisition Team
Interview with the Hiring Manager, who will generally be your manager
Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
Interview with a member of our team from a different Department than yours
Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)

Careers