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Digital Media Planner

Toronto, Ontario Canada
Employment Type
Full-time
Seniority Level
Associate
Domain
Digital Media

About Gale

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru.

Some Brands We Work With: Chipotle, MilkPEP, H&R Block, Seminole Gaming/Hardrock, BMO, and Santander Bank.

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you. 

Inclusion in Hiring

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in
your resume.  

About the role

The ideal candidate will possess excellent organizational skills, have a background in account management as well as hands-on execution in digital ad platforms, and the ability to handle the day-to-day tasks associated with the management of client accounts. This role is meant for someone with a strong foundation in the marketing/agency world, who seeks a fast-paced environment and supportive mentorship to develop the skills to be a strong manager or leader in this industry.

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.   

Our Hiring Process 

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next. 

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager. 
  • Where relevant for the role, a technical aptitude test. (i.e. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours.  
  • Interview with a member of our Leadership Team.  

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (i.e. accessibility in terms of location, timing, method, etc.).

What You Will Do

  • Attending internal and client-facing status calls, managing action items and coordinating tasks among multiple team members and client-side stakeholders
  • Understanding how multiple media channels work together to achieve clients’ goals; communicating with internal media teams to activate campaigns based on client needs
  • For e-commerce clients, understanding business goals and working hands-on in ad platforms to deliver results (with support from senior team members)
  • Updating client-facing performance reports, and sending updates to client in regular emails
  • Ensuring all client deliverables are being met (timelines, goals, budgets, etc.)
  • Interacting with vendors in the planning, negotiating and implementation of plans as needed

Who You Are

  • 2+ years of experience in either digital advertising execution (hands on platform) or digital advertising account management. Agency experience is strongly preferred
  • Experience in digital ad buying platforms (e.g. search, social, display)
  • Experience in Amazon Advertising is preferred but not required
  • Proficiency in Excel; comfortable with pivot tables and PowerPoint
  • Understanding of basic media metrics (CPM, CPC, CTR, CPA, ROAS, etc.)
  • Direct client contact experience is helpful
  • Ability to work independently as well as in a team environment
  • Excellent verbal and written communication, organizational, interpersonal, and analytical skills

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)