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Associate Media Director - Media Planner

Toronto, Ontario Canada
Employment Type
Full-time
Seniority Level
Director
Domain
Digital Media

About Gale

*Please note that this position can be based out of Toronto or Austin

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru.

Some Brands We Work With: Chipotle, Seagate, T-Mobile, NBA, MGM, Allstate, Resorts World Genting, BMO,
and Santander. 

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you. 

About the role

We are seeking a results-driven, goal oriented Associate Media Director. This role is a crucial component in delivering results for our largest, most distinguished, enterprise-level clients. You will be responsible for ensuring that communications strategies are effectively translated into plans and for leading the development and implementation of those plans. The Associate Director is expected to have a strong working knowledge of the media space (both traditional and digital media) and available media research.

Inclusion in Hiring

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in
your resume.

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community.

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace. 

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager.
  • Where relevant for the role, a technical aptitude test. (i.e., for domains in technology, data science, etc.,)
  • Interview with a member of our team from a different Department than yours. 
  • Interview with a member of our Leadership Team.

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (i.e. accessibility in terms of location, timing, method, etc.).

What You Will Do

  • With the Director, constructs the strategic foundation for media plan development, leads the development of strategic media plans and ensures consistency across all channels
  • Has the ability to autonomously manage all aspects of the brand, while briefing the Director on key developments and issues
  • Oversees the day-to-day execution of the media plan and works with all the investment teams to ensure all plans adhere to strategy
  • Works with media and account services teams to measure plans upon implementation and after execution to ensure delivery against strategic plans/goals
  • Develops and presents recommendations, evaluations, POVs and media analyses to clients and Account -
    Service team.
  • Supervises all team projects, ensuring they are completed accurately and on time
  • Manages a planning team, ensuring their development and growth
  • Maintains regular client contact and relationship building, including client calls
  • Conversant in all media channels, inclusive of TV, Digital (Display, Video, Social, Mobile), Print, and OOH
  • Works with the Director to formulate communications plan strategy
  • Compiles and presents plan recommendation decks
  • Is up-to-date in industry and technology development
  • Act as final resource for all inventory, billing and invoice discrepancies
  • Balance, prioritize and properly assign work associated with multiple, concurrent projects

Who You Are

  • 5+ years agency experience or equivalent
  • Extensive knowledge in traditional & digital media planning
  • Basic knowledge of fundamental concepts and practices with the ability to apply this knowledge in common business situations
  • Mastery of media fundamentals, including media math, target audience development, and communication goals
  • Strong familiarity with marketing principles, analytics and concepts
  • Mastery in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
  • Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to clients
  • Ability to work within a team, handle multiple assignments and meet tight deadlines

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)