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Manager, Consumer Insights

Toronto, Ontario Canada
Employment Type
Full-time
Seniority Level
Senior level
Domain
Consumer Insights

About Gale

GALE is adding a Consumer Insights Manager for our in-house primary consumer and customer experience research team! The ideal candidate has the curiosity and analytical rigor of a management consultant combined with know-how and love of primary research techniques (surveys, IDIs, focus groups, immersion/observation). You will play an active role in the design and delivery of quantitative and qualitative primary research, plus translation of results to impactful insights that drive clients’ business decisions. You will be a key member of a small-but-mighty team within the agency and have the opportunity to influence the direction of growth for GALE’s in-house Research function.

The ideal candidate has first-hand experience delivering end-to-end primary research projects. Starting from intake of an ambiguous business question, scripting it into concrete interview or survey questions and managing collection of qualified responses. They are able to analyze results, and distill into a crisp storyline of takeaways to package in a visually compelling presentation. They have the confidence to guide senior colleagues on research approaches and the poise to present findings to executive-level clients of both Fortune 100 companies and venture-funded start-ups. They appreciate that smart insights require time and thought and that client timelines require agility and fast turnarounds, and rise to this challenge!

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community.

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

What You Will Do

● Serving as in-house expert and consultant on custom research, including all methods of qualitative and quantitative research

● Leading end-to-end delivery of fast cycle quantitative and qualitative research projects, including:

○ Breaking down ambiguous business questions into addressable research questions (i.e., writing your own research brief)

○ Scripting questionnaires

○ Programming surveys for online response collecting

○ Negotiating and overseeing response collection with panel vendors

○ Tabulating results

○ Documenting in high quality presentations

○ Presenting to executive level at GALE and on client side

● Using analytical skills to share statistically significant segmented results and insights

● Collaborating with Business Strategists and Data Scientists to pick out interesting data points and patterns from spreadsheets of behavioral data that prompt primary research questions about what drives those behaviors

● Synthesizing “Why?” and “Who?” insights into campaign briefs for GALE’s creative teams

● Working closely with Senior Leadership and GALE’s founders on research inputs to sales and pitch support

● Developing and maintaining long term client relationships as a direct point of contact

● Coaching and managing junior colleagues to higher levels of performance

● Traveling up to 50% of the time to client sites

Who You Are

● 5+ years of experience conducting Market Research projects, preferably with some supplier-side experience

● Education in a business, marketing, behavioral economics, sociology, psychology or other quantitative discipline or have accumulated related work experience in these areas

● Have direct experience designing and coordinating a broad range of market research techniques and analytical techniques such as:

○ Surveys

○ In-depth interviews

○ Ideation / co-creation workshops

○ Immersive / observational field research

○ Triangulation from desk research

● You are comfortable whipping together accurate analysis in Excel, highlighting results that matter. (i.e., findings are of interest to client questions; findings are statistically significant); knowledge of R is an asset

● You pay meticulous attention to detail in scripting research questions and in presenting data and information to clients; sharing learning in highly professional presentation decks and you know the ins-and-outs of PowerPoint (or Keynote)

● You thrive in a collaborative environment, but also know how to roll up your sleeves and move things forward independently

● You are motivated by the challenge of translating ambiguous business questions to concrete research questions and crafting methodologies to answer them

● You enjoy the “puzzle” of finding creative ways to fit way too many questions into a survey or interview script that is still a good respondent experience

● You show pride of ownership for your work output, investing thought and time to get the analysis right and the story tight

Good to have

● Experience programming surveys in platforms like Qualtrics or Survey Gizmo

● Familiarity with research tools beyond custom primary research, including audience measurement and media, reputable desk research sources, social listening

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager.
  • Where relevant for the role, a technical aptitude test. (i.e. for domains in technology, data science, etc.,…)
  • Interview with a member of our team from a different Department than yours.
  • Interview with a member of our Leadership Team.

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (i.e. accessibility in terms of location, timing, method, etc.,...)

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)