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Director, Digital Strategy (formerly Social)

New York City, New York, USA or Los Angeles, California, USA
Employment Type
Full-time
Seniority Level
Director
Domain
Strategy

About Gale

The Digital Strategy Director will play an integral role in the development and execution of the account’s digital approach within omnichannel campaigns and ensure best practices are developed and implemented across all digital platforms and Social content. This candidate will drive development of integrated digital and social content strategies that support the brand’s overall goals, and will always be on the lookout for new ways to connect with consumers. They will build and maintain relationships based on trust and thought leadership across all appropriate client levels, media partners, partner agencies, social platforms and among agency departments.


What You Will Do

  • Be an inspiring and thought-provoking force to lead our teams and inspire your clients to think smarter about their businesses, categories and audiences, as well as how to best engage with consumers through existing and emerging social media platforms.
  • Collaborate with internal functional teams (Creative, Paid Social, and Client Services) and clients to execute against a diverse set of high-priority digital initiatives
  • Develop inspiring creative briefs for Creative teams and agencies to ideate against; oversee the content creation process to ensure it remains on-strategy and leverages the latest tools and trends across key Social platforms and digital properties
  • Collaborate with partner agencies to offer clients a more holistic understanding of audiences and Social media landscapes opportunities
  • Have the ability to work independently and collaboratively with teammates to create materials that distill complex ideas into clear and concise decks, one-sheets, etc.
  • Provide Digital/Social strategy thought leadership for our clients, specifically on the role of social in an integrated marketing model
  • Demonstrate knowledge of and interest in the larger media landscape to understand and clearly communicate the role Social (Paid / Owned / Earned) plays within larger marketing strategies
  • Work with relevant clients to develop synergistic and complementary Paid strategies based on Owned and Earned content and activations
  • Maintain continuous cultural, digital and trend forecasting to inform client recommendations and to educate and motivate internal teams
  • Have strong hands-on experience designing and distilling insights from both custom and syndicated resources and tools, as well as Social platform analytics
  • Demonstrate clear skill and ability in crafting Social performance data into thought-provoking and prescriptive optimization recommendations and audience / content strategies

Who You Are

  • A minimum of 5-8 years of experience in Digital Strategy (with at least 2-3 years of Social-specific experience required)
  • Strong presentation skills; excellent written and verbal communications skills
  • Strong analytical skills and the ability to distill strategic insights out of various types of data
  • Strong leadership skills and experience developing a team of strategy professionals
  • At least 2 years of experience managing mid-senior level client relationships
  • Familiarity with marketing principles and problem solving (analytics is a great bonus)
  • Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word)
  • Strong experience mining syndicated data (MRI, Simmons, Helixa, Google Trends)
  • Strong experience designing and analyzing custom research data
  • Experience working directly with Creative teams (internal, partner, or client)

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)