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Associate Director, Search

New York City, New York, USA
Employment Type
Full-time
Seniority Level
Associate Director
Domain
No items found.

About Gale

At GALE Partners, the Associate Director role is responsible for managing the search engine optimization while analyzing the search data while driving efficient customer acquisitions at scale. It is providing Search Engine Marketing the ability to analyze, draw, and develop recommendations.


What You Will Do

  • Lead applicable Client relationship(s) on behalf of Search team by demonstrating Search expertise across a broad array of accounts, demonstrating our capability, gaining the trust of client(s) and strengthening our relationship(s) with them
  • Set and manage expectation of client(s) and internal teams
  • Develop Paid Search strategy and testing methodology and roadmap for client(s) and collaborate with media strategy/planning teams to advise, create and manage paid search media recommendations across multiple client(s)
  • Take a lead role in the development of processes, best practices, training and learning agendas, leading cross-learning sessions across manager-level team members and below
  • Manage subset of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google, Bing, Amazon and other search engines
  • Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals
  • Manage daily relationships with key search engine representatives
  • Provide support on new business initiatives
  • Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
  • Use your knowledge and passion for digital to develop thought pieces on trending topics that can be used to build the awareness of the agency (and you) within the market

Who You Are

  • 5+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.)
  • Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick) etc.
  • Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
  • Advanced Excel skills
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing
  • Ability to train and manage individuals at multiple levels, from entry to manager level
  • Bachelor’s degree in a relates field

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills
are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. 

Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)