April 10, 2024

Milk and GALE Announce Landmark Women’s Fortnite Tournament to Help Level the Playing Field in Esports

The new tournament series, The Milk Cup, furthers Milk’s ongoing commitment to celebrate and empower women and girls in sports. It features the largest prize pool for women in North America, and creates opportunities for an overlooked audience in an overlooked space.


A Business Agency

GALE and Milk have proudly announced a first-of-its-kind Fortnite circuit offering the largest women’s esports prize pool in North America, The Milk Cup. The Milk Cup is a groundbreaking ongoing women’s fortnite series that furthers Milk’s commitment to celebrate and empower women and girls in sports.

Despite making up almost half of the gaming community, women gamers represent only 5% of professional gamers, with no women in the top 500 highest overall earners. In 2024, the top woman gamer made 1/20th of the top male gamer’s pay after competing in over twice as many tournaments, according to Esports Earnings. Milk is fueling change within professional gaming, giving women gamers a platform and the opportunity to play for the largest women’s esports prize pool in North America to address this pay gap directly. 

“Our commitment goes beyond words; we actively listen to the gaming community and value their ideas and feedback,” says MilkPEP CEO Yin Woon Rani. “Gonna Need Milk has a long legacy of supporting and fueling women athletes. We hope to inspire and motivate young girls and women globally and create a gaming industry that supports and rewards talent.” 

The Milk Cup was developed in collaboration with women gamers. Each element was designed to address their unmet needs in professional gaming, offer them a platform, and create a much-needed safe space to compete professionally. Produced by RaidiantGG's all-women team and in partnership with Women of the eRena (WOTE), the expanded tournament circuit features three majors, leading to an exhilarating in-person grand finals LAN event with a groundbreaking payout of $250,000. To promote community engagement, The Milk Cup will invite participants to compete as trios and is open to over 400 women gamers to extend the opportunity to as many gamers as possible. The majors and grand final will be broadcast on Twitch.

The Milk Cup celebrates women, while raising awareness for gender inequities in gaming. Gamers can request an invite for The Milk Cup pre-qualifiers at