We’re excited to announce that Geoff Edwards, a 20-year creative industry veteran, has joined the GALE team as executive creative director, in charge of growing our brand work from Los Angeles. Geoff is also a co-founder of Saturday Morning, a non-profit that uses creativity to promote peace and change around racial inequality, which recently called for the industry to take a stance against racial injustice.

Geoff brings an impressive portfolio of creative work to the table. He previously led the Services Department at TBWA\Media Arts Lab, the bespoke agency for Apple, where he led launches of AppleTV+, AirPods Pro, Apple Music, Apple Card and Apple Pay, and served as vice president, executive creative director at R/GA Los Angeles, where he helped build brands such as Disney, Nike, PepsiCo, and the Hollywood Foreign Press Association. As Head of Creative at CAA Marketing, Geoff created award-winning branded content for Jimmy Johns and Anheuser-Busch.

Welcome, Geoff!