News
September 9, 2025

GALE Welcomes Back Bailey Dougherty as Chief People and Product Officer

Leading Business Agency Bolsters Innovation and People-First Culture with Key New Hire

GALE

A Business Agency

Today, Business Agency GALE announces the return of Bailey Dougherty as Chief People and Product Officer. This newly created role across dual disciplines will drive two key priorities for the agency: industry-leading innovation and its people-first culture. Dougherty will report to Global CEO Andrew Noel.

With strong experience in strategic leadership, employee experience, and product innovation, Dougherty has spent over twenty years building and scaling high-functioning, collaborative teams. Most recently, she served as Global Head of Professional Services at Arteria AI, driving change and adoption of one of the most powerful AI tools across the financial sector.

“We’re so excited to welcome back Bailey,” said Noel. “With deep knowledge of our business and culture, she brings impressive experience from the forefront of a leading AI company, along with her proven ability to foster environments where people and teams thrive. Her parallel expertise will further elevate GALE as both a great place to work and a leader in emerging technology.”

On the product side, Dougherty will focus on innovation and road mapping across GALE’s offerings, with particular emphasis on scaling the agency’s proprietary AI tool, Alchemy.AI. Drawing on her most recent experience, she will advance the platform to maximize efficiency, while doubling down on the agency’s commitment to embodying an audience-first, data-driven approach. Her work will deliver best-in-class technology and outcomes for GALE’s full roster of clients, which includes Diageo, Chili’s Grill & Bar, MilkPEP, and more.

In parallel, Dougherty will provide strategic oversight and management across people-focused initiatives, supporting individual and organizational success. GALE invests more than $1 million in employee training and development annually, underscoring its commitment to its own talent. Bailey will build on this foundation in partnership with an already robust team across Organizational Development, Human Resources, People Experience, and DE&I.

“I am thrilled to be back at GALE, getting to jump back into a business I know and a team I love.  It is inspiring to see how much the agency has accomplished,” said Bailey Dougherty, Chief People and Product Officer. “GALE continues to lead with a people-first culture while driving the industry forward with cutting-edge marketing technology and AI. I’m excited to help build on that foundation across work that I’m passionate about.”

In her previous four-years at GALE, Dougherty served as Vice President of Client Services. She begins in her new role immediately.