Today, Business Agency GALE announces the launch of a dedicated hub in Stagwell’s London office. This move formalizes the agency’s presence across EMEA as global remits with several clients continue to grow, building on its work with brands in the marketplace such as Waymo and Diageo. Murtaza Mirza will lead the hub in a newly created role of VP, Strategy & Head of EMEA, reporting to Global CEO Andrew Noel.
“We built GALE to help brands grow by connecting with their customers wherever they are. This expansion recognizes our growing global footprint through those efforts,” said Noel. “Backed by Stagwell’s robust presence in the market, we look forward to helping existing and new clients alike as we deepen our footprint across EMEA.”
Strategically, this formalized expansion positions GALE to bring its distinctive blend of strategic advisory and best-in-class creative to Europe and the Middle East. A nearly decade-long GALE veteran, Mirza joined the agency from the consulting world. He brings a deep understanding of how to connect business strategy with marketing execution, a hallmark of GALE’s model.
The London hub will deliver GALE’s fully integrated offering, with an emphasis on consultancy-style strategic advisory alongside industry-leading loyalty and CRM capabilities. GALE’s approach, proven to drive measurable business results, addresses an increased demand among global and local businesses alike for a true growth partner.
Of the move, James Townsend, CEO of Stagwell EMEA added: “GALE brings a truly unique offering to this market. With consultancy-caliber thinking, paired with a best-in-class integrated offering and standout capabilities in the Loyalty and customer engagement space, their deepened presence in EMEA will be a significant advantage for any organization looking to drive measurable business results.”
Mirza begins in his new role immediately, with the London hub open and servicing brands across Europe and the Middle East.
