GALE and 21SEEDS, the award-winning, infused tequila brand, have boldly reintroduced 21SEEDS with a new campaign and brand platform, “Flavor, For Real.” The new, flavor-focused platform brings to life 21SEEDS’ signature portfolio of tequilas infused with the juice of real fruit. 

Created by GALE, “Flavor, For Real” highlights the fresh ingredients in the brand’s three infused tequila flavors: Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange. By delivering an expressive celebration of flavor, the bold visual world and platform reflects the vibrancy and beloved taste of 21SEEDS’ liquid. “Flavor, For Real” will roll out across digital platforms, social media–including Meta and Youtube–and in-store displays nationwide. 

“‘Flavor, For Real’ is more than a tagline–it’s an unapologetic declaration of what sets 21SEEDS apart,” said Megan Green, Brand Manager of 21SEEDS. “We infuse our tequila with the juice of real fruit, and that commitment to realness is at the heart of who we are. As the category evolves, it is the opportune time to boldly reintroduce ourselves and our award-winning flavors that make easy, delicious, high-quality cocktails like the ever-popular margarita.”

Josh Braithwaite, GALE Managing Director, Creative, added: “21SEEDS is made for those who crave flavor without the fuss, and ‘Flavor, For Real’ brings that spirit to life. The visual identity is vibrant and playful, just like the brand. It flips the script on what people expect from flavored spirits by celebrating real fruit juice, bold flavor, and the effortless way 21SEEDS fits into the way people actually make—and enjoy—cocktails.”

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“Flavor, For Real” complements a partnership between 21SEEDS and the soda brand poppi. At in-store partnerships across retail locations, the brands will offer a delicious two-ingredient solution for America’s favorite cocktail, the margarita with poppi-Seed Sparkling Margaritas.

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