Dropbox has appointed GALE to serve as its Global Media Agency of Record in charge of leading media efforts in North America, Europe, Asia and Australia. The SaaS company has increased its advertising and promotion budget over the last three years and GALE will play a key role in maximizing ad spend with its data-first, integrated strategies. The news comes after a series of new business wins for GALE this year including H&R Block, Seagate, Lumos, Cadre and Carson Wealth.
“We are looking forward to supporting the [Dropbox] business as it continues to introduce powerful technologies to help businesses grow and shape the future of work,” GALE Managing Director Sophia Zhang said in a statement to Ad Age. “This is a significant win for GALE and a testament to the strength of our media offering.”
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