In September, Chipotle was honored with two Loyalty 360 Awards for their work with GALE on the “Extras” program. The team received the Platinum Award – the top accolade – for Incentive & Reward Design and the Gold Award for Customer Loyalty Innovation & Transformation. A true testament to Chipotle and GALE’s commitment to collaboration, strategic thinking, and creativity.

In September 2021, Chipotle brought its latest program evolution to life with the introduction of “Extras.” This new program feature enables members to earn rewards faster through participation in gamified challenges that are tailor-made for unique member groups. The “Extras” program was established to increase member transaction frequency while supercharging programs and brand engagement.

The Chipotle Rewards program, featuring “Extras” has been a large contributor to Chipotle’s growth. By leveraging first party member insights, and amplifying this with passion polls, Chipotle continues to be a strong example of how data-driven loyalty can build sustained business growth and brand loyalty. It’s an honor to continue to partner with Chipotle on this innovative and transformational work.