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SEO Specialist

Austin, Texas, USA
Employment Type
Full-time
Seniority Level
Mid-Senior level
Job Functions
Marketing
Sales
Advertising
Industry
Marketing & Advertising

About Gale

Who we are

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru. 

Some Brands We Work With: Chipotle, Seagate, T-Mobile, NBA, MGM, Allstate, Resorts World Genting, BMO, and Santander. 

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

 

Inclusion in Hiring

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume. 


About the role

We are seeking an SEO Specialist who will be responsible for the management and operations of all traffic acquisition initiatives, developing and driving search engine optimization (SEO) strategies and how to adapt best practices in the search field to our client’s business needs.

What You Will Do

  • Develop continuous optimization strategies to improve the performance of organic & paid search strategies
  • Mange and support all SEO initiatives including keyword targeting, content recommendations, website optimization, and link building (external and internal)
  • Manage and track search programs (organic and paid) using Google Analytics, Google Search Console, Adobe Analytics, and 3rd party SEO tools/platforms
  • Assist in defining PPC tactics as they relate to SEO, with internal and cross-functional teams
  • Conduct ongoing analysis and develop regular trend reports to monitor campaign performances
  • Evaluate and improve upon process efficiencies and identify opportunities to optimize the SEO practice
  • Identify potential partners and build on existing traffic acquisition strategy
  • Collaborate with and support other teams by proposing new strategies based on most current market trends

Who You Are

  • You have a strong knowledge of the best search engine optimization practices
  • Prior experience managing complex SEO strategies in a medium to large-scale, enterprise setting
  • Hold a proven track record managing account performance including ongoing website diagnostics, keyword rankings, dashboard reporting etc.
  • You are adept at running website crawl reports and translating technical findings into actionable, meaningful insights, digestible by the audience regardless of their level of technical knowledge
  • You possess a deeply, strategic POV in the value SEO brings to an integrated marketing approach
  • Understand how to rationalize, extract, evaluate and report on data to guide business decision making
  • You have strong understanding for how paid search compliments organic usage and vice versa
  • You are able to perform quantitative analysis and provide qualitative insights with a strong, analytical mindset
  • You’re a collaborative, team oriented individual adept at working with a range of cross-functional partners supporting performance marketing

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)