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Platform Architect (SFMC)

Bengaluru, Karnataka, India
Employment Type
Full-time
Seniority Level
Associate
Job Functions
Information Technology
Domain
Marketing & Advertising

About Gale

Who we are 

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru. 

Some Brands We Work With: Chipotle, Seagate, T-Mobile, NBA, MGM, Allstate, Resorts World Genting, BMO, and Santander. 

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

Inclusion in Hiring

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume. 

About the role

The Platform Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on the Salesforce Marketing Cloud (formerly ExactTarget). As the owner of email solutions for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.

What You Will Do

  • Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.
  • Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.
  • Ensure alignment of business requirements with standards and policies, and with industry best practices.
  • Architect data feeds, data design & relationships. Platform configuration, and components needed to ensure data sanity and sync.
  • Implement and execute new integrations between SFMC and any external applications.
  • Proactively identify and resolve problems including client data feed issues.
  • Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
  • Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.


Who You Are

  • 7+ years’ experience in Marketing Automation, with at least 5 years on SFMC.
  • Experience in a technical leadership role designing, building, and executing complex automated email campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys, Eloqua, Adobe Campaign, Marketo etc.,
  • Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical to non-technical audiences.
  • Ability to take initiative as well as lead, motivate, and oversee teams to produce results 

Mandatory skills:

  • Solution design and architecture
  • Relational database concepts, with exposure to SQL query development
  • AMP Script
  • SSJS
  • Landing page Development using AMPScript and SSJS
  • REST and SOAP API

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)