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Integrated Communications Planner (Media Planner)

Toronto, Ontario, Canada
Employment Type
Full-time
Seniority Level
Associate
Job Functions
Marketing
Advertising
Industry
Marketing & Advertising

About Gale

Who we are

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru. 

Some Brands We Work With: Chipotle, Seagate, T-Mobile, NBA, MGM, Allstate, Resorts World Genting, BMO, and Santander.

 

Inclusion in Hiring

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume. 

About the Role

The Integrated Media Planner is the day-to-day focal point to the account and is tasked with being well versed in all key accounts agency handles. They will be responsible for research, strategy, and overall budget management of appointed accounts. Must have experience with digital and traditional media.

What You Will Do

  • Provide information about the brand, consumer and marketplace that will create the foundation of the media strategy
  • Demonstrate a strong understanding of the client’s business and the consumer journey
  • Master the use of general and media industry tools and systems
  • Ownership of budget tracking, management and reporting
  • Display application of media knowledge to address media and business challenges
  • Review paperwork necessary for purchase authorizations
  • Manage the resolution of billing discrepancies
  • Active involvement in meetings/brainstorm sessions
  • Meet with media representatives to evaluate opportunities
  • Write POVs and client facing communication
  • Participate in professional development courses

Who You Are

  • At least 1-2 years of agency media planning experience
  • Strong communication skills
  • Solid research and analytical skills, good mathematical aptitude and attention to detail
  • Familiarity with variety of media tools and software
  • Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
  • Ability to work independently but also be a team player
  • Basic computer skills (Excel, Word, PPT)

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

  • Phone screen with a member of our Talent Acquisition Team
  • Interview with the Hiring Manager, who will generally be your manager
  • Where relevant for the role, a technical aptitude test (e.g. for domains in technology, data science, etc.)
  • Interview with a member of our team from a different Department than yours
  • Interview with a member of our Leadership Team

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (e.g. accessibility in terms of location, timing, method, etc.)