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FEATURED NEWS

3/10/2025

GALE Wins Business Transformation Agency of the Year on Ad Age A-List

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GALE

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GALE Wins Business Transformation Agency of the Year on Ad Age A-List

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NEWS

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PODCASTS

News

4/22/2025

GALE, Cotton Incorporated, and Abbode Debut Heirloom Collection

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GALE

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Ideas

4/21/2025

How AI is Shaping the Future of Websites and Apps: Five Key Impacts

BY

Sophia Kim and Mor Weizman

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Ideas

4/15/2025

The Experience Economy: Why Leading Retailers Are Prioritizing Emotion Over Transaction

BY

Dan Maguire

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Ideas

4/11/2025

IAB PlayFronts 2025: Four Takeaways

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Alix Hyatt and Mike Zeno

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News

4/8/2025

GALE and Fogo de Chão Launch Brand’s First-Ever Loyalty Program: Fogo Rewards

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GALE

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News

3/24/2025

GALE and MilkPEP Announce Return of The Milk Cup, Expanding Opportunities for Women in Esports

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GALE

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News

3/18/2025

GALE and Fogo de Chão Launch New Brand Campaign, “Fogo is Fire”

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GALE

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Ideas

3/17/2025

SXSW 2025: Five Takeaways From Austin

BY

Brian Tell and Johanna Gretschel

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Ideas

3/11/2025

Unlock the Value of Creator Marketing for Paid Media

BY

Jeffrey Cutler and Denzel Austin

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3/11/2025

GALE Named 2025 U.S. Media Agency of the Year by Adweek

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GALE

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News

3/10/2025

GALE and MilkPEP Announce Return of Groundbreaking Every Woman’s Marathon

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GALE

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News

3/4/2025

GALE Announces New Leadership, Elevating Andrew Noel and Sophia Zhang to CEOs of Global and North America

BY

GALE

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News

3/1/2025

GALE Bolsters Commitment to Employees With Screening Time Off Initiative

BY

GALE

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Ideas

2/20/2025

Inside the GALE Development Program: Insights from GDP Associates

BY

GALE

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Ideas

2/7/2025

Search’s New Social Life

BY

Matt Lang

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News

1/28/2025

Campaign US: GALE’s Perspective on TikTok’s Fate

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GALE

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News

1/8/2025

Focus Beats “Final Boss” in New Ad for Gamers from GALE and MilkPEP

BY

GALE

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News

12/18/2024

GALE, Cotton and D.S. & DURGA Unveil Blanket Designed to De-Stress

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GALE

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Ideas

12/9/2024

Forbes: How Brands Can Engage Gen Z And Beyond In A $6 Trillion E-Commerce Market

BY

Brad Simms

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Ideas

12/4/2024

Why Brands Are Focused on Community, Creativity, And Engagement

BY

Eri Mizobe

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Ideas

11/26/2024

Forbes: Marketing Is Facing A Reshaping, Not A Reckoning

BY

Brad Simms

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News

11/22/2024

Adweek: GALE Report Finds E-Commerce Trends Buck Common Stereotypes

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GALE

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Ideas

11/19/2024

GALE Releases Report on Complex Identity Signals Revealed Through E-Commerce

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GALE

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News

11/18/2024

GALE and MilkPEP Change the Game with Every Woman’s Marathon

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GALE

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Ideas

11/15/2024

A Post-Cookie Crisis Consultation

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Matt Lang

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Ideas

11/11/2024

Forbes: To Accelerate Growth, Question Binary Decisions

BY

Brad Simms

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Ideas

11/8/2024

Unlocking the Future of Brand Engagement in Gaming

BY

GALE

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News

11/1/2024

Tequila Don Julio Marks New Era with Global Día de Muertos “Celebración” Campaign

BY

GALE

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Ideas

10/28/2024

Little Black Book: Tessa Banks Makes the Impossible Possible

BY

Tessa Banks

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Ideas

10/25/2024

Forbes: The Great Collapse And Other Insights From The 2024 Forbes CMO Summit

BY

Brad Simms

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News

10/18/2024

GALE and MilkPEP Offer Moms a Gulp of Reality In New Campaign

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GALE

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Ideas

10/17/2024

Little Black Book: Adaobi Ugoagu on the Work that Made Her

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Adaobi Ugoagu

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Ideas

10/17/2024

What Matters Most: Top Trends from the 2024 Forbes CMO Summit

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GALE

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News

10/10/2024

MilkPEP and GALE Make History at LA Comic Con with The Milk Cup

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GALE

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Ideas

10/7/2024

Forbes: How Companies Can Get Their Share Of The $1.59 Trillion Holiday Sales Projection

BY

Brad Simms

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Ideas

10/4/2024

Forbes: Why Developing Original Brand IP Beats Buying A $7 Million Super Bowl Ad

BY

Brad Simms

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Ideas

10/3/2024

Little Black Book: Robyn Cauchy Explores Data Consent, Security, and Interpretation

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Robyn Cauchy

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Ideas

9/26/2024

Little Black Book: Lindsey Brand on the Work that Made Her

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Lindsey Brand

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Ideas

9/9/2024

Forbes: Brands Seeking Loyalty And Cultural Relevance Must Prioritize Community

BY

Brad Simms

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Ideas

8/30/2024

Forbes: Win In The Game, Not Practice: How KPI Tunnel Vision Fails Marketers

BY

Brad Simms

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Ideas

8/19/2024

GALE Releases Report on Top Brand Characteristics Earning Consumer Attention

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GALE

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Ideas

8/7/2024

Forbes: From Ads To Entertainment: The New Era Of Brand Building

BY

Brad Simms

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Ideas

8/3/2024

Forbes: How Video Game Ad Sales Can Beat This $11.5 Billion Projection

BY

Brad Simms

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Ideas

7/31/2024

The Power of Good Creative, and How GALE Gets There

BY

Jeff Cutler

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News

7/24/2024

Cotton Incorporated and GALE Relaunch Iconic The Fabric of Our Lives® Platform

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GALE

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News

7/22/2024

The Drum: GALE and MilkPEP Parody Pinterest-Worthy Momfluencers in “Hey Mama”

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GALE

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Ideas

7/15/2024

Lessons Learned From 417 Goal-Setting Coaching Conversations

BY

Kevin Doyle

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Ideas

7/5/2024

Forbes: Get Comfortable With Being Uncomfortable, And Other Cannes Takeaways

BY

Brad Simms

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Ideas

7/5/2024

The Only Golden Rule In Marketing Is To Be Flexible

BY

Winston Binch

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News

7/3/2024

GALE Expands Social-First Content Team, Enhances Social and Influencer Expertise

BY

GALE

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Ideas

6/27/2024

Forbes: Why Media Shouldn’t Drive Your Creative Process

BY

Brad Simms

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News

6/26/2024

Gaming Has a Branding Problem

BY

GALE

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Ideas

6/25/2024

Ad Age: Geoff Edwards Shares 3 Cannes Lions Trends in Entertainment

BY

Geoff Edwards

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Ideas

6/7/2024

Forbes: Why Teenage Girls Are The Key To Cultural Relevance

BY

Brad Simms

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Ideas

5/24/2024

Forbes: The Most Important Marketing Metric Is Driving Business Growth

BY

Brad Simms

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Ideas

5/20/2024

Upfronts, NewFronts, and “New” Frontiers

BY

Ben James

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News

5/13/2024

Hospital for Special Surgery and GALE Launch New Campaign “The Choice”

BY

GALE

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News

5/12/2024

GALE Launches New Campaign and Branding for Enercare

BY

GALE

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News

5/7/2024

Hard Rock and GALE Launch Star-Studded Campaign Featuring Reimagined Cover of The Beatles’ “Come Together”

BY

GALE

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Ideas

5/2/2024

GALE Releases Report on the Outsized Influence Young Women Have on Culture

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GALE

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News

4/26/2024

Digiday: GALE and Milk’s Efforts to Champion Women in Esports

BY

GALE

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News

4/24/2024

Bomb Pop and GALE Unveil Extremeland, a Multisensory In-Person and Virtual Experience

BY

GALE

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News

4/24/2024

Buchanan’s Scotch Whisky and GALE Launch “Estamos en Familia” Campaign as Part of Brand Transformation

BY

GALE

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News

4/22/2024

GALE and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

BY

GALE

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Ideas

4/18/2024

In-Game Marketing Has Matured. Now Is the Time to Prove Its Value.

BY

Max Bass

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News

4/16/2024

GALE Appoints Josh Braithwaite as Managing Director, Creative

BY

GALE

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News

4/10/2024

Milk and GALE Announce Landmark Women’s Fortnite Tournament to Help Level the Playing Field in Esports

BY

GALE

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Ideas

4/4/2024

Marketers Are Getting Back to Basics. The Basics Are More Complex Than Ever.

BY

Dan Maguire

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News

4/2/2024

GALE, Milk, and Vox Premiere New Docuseries, “Running Sucks”

BY

GALE

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News

3/28/2024

GALE Named 2024 Advertising Agency of the Year by Campaign US

BY

GALE

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Ideas

3/27/2024

5 Reasons Why Your CRM Creative Isn’t Working

BY

Becky Kitlan

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Ideas

3/20/2024

What Broke Through at SXSW 2024

BY

GALE

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News

3/19/2024

Fogo de Chão Announces GALE as Creative and Media Agency of Record

BY

GALE

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News

3/18/2024

Digiday: GALE Debuts Generative AI Platform For Media Buying

BY

GALE

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News

3/18/2024

GALE Rearchitects Agency With Artificial Intelligence at Core

BY

GALE

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News

3/12/2024

Breaking Silos, Driving Success: Inside Milk & GALE’s Winning Formula

BY

GALE

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Ideas

3/12/2024

How to Regain A Positive (IP) Reputation

BY

Anudeep Anugoti

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News

3/8/2024

Milk, GALE and Vox Ink Partnership, Reveal Docuseries

BY

GALE

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News

3/1/2024

Why GALE is Investing $1M in Employee Training & Development

BY

Brad Simms

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News

2/16/2024

GALE and Antavo Sign Partnership to Bring Loyalty Offerings to the Next Level

BY

GALE

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Ideas

2/14/2024

Reframe Your Focus, Drive B2B Growth

BY

GALE

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Ideas

2/7/2024

Unlocking Success in Emerging Platforms

BY

Ben James

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News

2/6/2024

GALE and H&R Block Bring Block City to the Minecraft Metaverse

BY

GALE

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News

1/23/2024

Milk and GALE Launch Revolutionary Marathon Experience, the Every Woman’s Marathon

BY

GALE

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Podcasts

1/16/2024

Is This Thing On? Ep. 20 with Chili’s CMO George Felix

BY

GALE

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Ideas

12/20/2023

Tackling Today’s Challenges Before Chasing Tomorrow’s Trends

BY

Matt Lang

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News

12/12/2023

GALE and Dun & Bradstreet Announce Strategic Partnership to Enhance Data-Driven Offering

BY

GALE

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Ideas

12/11/2023

Don’t Let Your (Bad) MarTech Stack Hold You Back

BY

Robert Aeder

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News

12/11/2023

Adweek Spotlights GALE & Chipotle’s Recipe to Marketing Success

BY

GALE

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Ideas

12/6/2023

How to Stay Out of the Spam Folder: A Guide to Email Throttling

BY

Anudeep Anugoti

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Ideas

12/1/2023

Top Trends Shaping Digital Marketing for 2024

BY

Robyn Cauchy

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News

11/30/2023

San Jose Mineta Airport and GALE Win Video and Film Production Award

BY

GALE

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News

11/29/2023

GALE and Moonrock Labs launch Minecraft Creator Tournament for truth® on Twitch

BY

GALE

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Podcasts

11/28/2023

Is This Thing On? Ep. 19 with Forbes CMO Network Managing Director, Seth Matlins

BY

GALE

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News

11/20/2023

Entertainment Over Advertising: How GALE and Milk are Winning Over Audiences

BY

GALE

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News

11/13/2023

Milk Partners with Queen Latifah, Cardi B, and More to Combat Milk Shame

BY

GALE

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News

11/8/2023

Cotton Incorporated Names GALE New U.S. Creative Agency

BY

GALE

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News

11/8/2023

Milk Continues Support of Female Athletes with Experiential Activation at 2023 NYC Marathon

BY

GALE

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News

11/7/2023

GALE Signs Working with Cancer Pledge

BY

GALE

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Ideas

10/31/2023

TikTok is MTV for Gen Z. What Does That Mean for Brands?

BY

Winston Binch

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News

4/22/2025

GALE, Cotton Incorporated, and Abbode Debut Heirloom Collection

BY

GALE

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News

4/8/2025

GALE and Fogo de Chão Launch Brand’s First-Ever Loyalty Program: Fogo Rewards

BY

GALE

Read more

News

3/24/2025

GALE and MilkPEP Announce Return of The Milk Cup, Expanding Opportunities for Women in Esports

BY

GALE

Read more

News

3/18/2025

GALE and Fogo de Chão Launch New Brand Campaign, “Fogo is Fire”

BY

GALE

Read more

News

3/11/2025

GALE Named 2025 U.S. Media Agency of the Year by Adweek

BY

GALE

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News

3/10/2025

GALE and MilkPEP Announce Return of Groundbreaking Every Woman’s Marathon

BY

GALE

Read more

News

3/4/2025

GALE Announces New Leadership, Elevating Andrew Noel and Sophia Zhang to CEOs of Global and North America

BY

GALE

Read more

News

3/1/2025

GALE Bolsters Commitment to Employees With Screening Time Off Initiative

BY

GALE

Read more

News

1/28/2025

Campaign US: GALE’s Perspective on TikTok’s Fate

BY

GALE

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News

1/8/2025

Focus Beats “Final Boss” in New Ad for Gamers from GALE and MilkPEP

BY

GALE

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News

12/18/2024

GALE, Cotton and D.S. & DURGA Unveil Blanket Designed to De-Stress

BY

GALE

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News

11/22/2024

Adweek: GALE Report Finds E-Commerce Trends Buck Common Stereotypes

BY

GALE

Read more

News

11/18/2024

GALE and MilkPEP Change the Game with Every Woman’s Marathon

BY

GALE

Read more

News

11/1/2024

Tequila Don Julio Marks New Era with Global Día de Muertos “Celebración” Campaign

BY

GALE

Read more

News

10/18/2024

GALE and MilkPEP Offer Moms a Gulp of Reality In New Campaign

BY

GALE

Read more

News

10/10/2024

MilkPEP and GALE Make History at LA Comic Con with The Milk Cup

BY

GALE

Read more

News

7/24/2024

Cotton Incorporated and GALE Relaunch Iconic The Fabric of Our Lives® Platform

BY

GALE

Read more

News

7/22/2024

The Drum: GALE and MilkPEP Parody Pinterest-Worthy Momfluencers in “Hey Mama”

BY

GALE

Read more

News

7/3/2024

GALE Expands Social-First Content Team, Enhances Social and Influencer Expertise

BY

GALE

Read more

News

6/26/2024

Gaming Has a Branding Problem

BY

GALE

Read more

News

5/13/2024

Hospital for Special Surgery and GALE Launch New Campaign “The Choice”

BY

GALE

Read more

News

5/12/2024

GALE Launches New Campaign and Branding for Enercare

BY

GALE

Read more

News

5/7/2024

Hard Rock and GALE Launch Star-Studded Campaign Featuring Reimagined Cover of The Beatles’ “Come Together”

BY

GALE

Read more

News

4/26/2024

Digiday: GALE and Milk’s Efforts to Champion Women in Esports

BY

GALE

Read more

News

4/24/2024

Bomb Pop and GALE Unveil Extremeland, a Multisensory In-Person and Virtual Experience

BY

GALE

Read more

News

4/24/2024

Buchanan’s Scotch Whisky and GALE Launch “Estamos en Familia” Campaign as Part of Brand Transformation

BY

GALE

Read more

News

4/22/2024

GALE and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

BY

GALE

Read more

News

4/16/2024

GALE Appoints Josh Braithwaite as Managing Director, Creative

BY

GALE

Read more

News

4/10/2024

Milk and GALE Announce Landmark Women’s Fortnite Tournament to Help Level the Playing Field in Esports

BY

GALE

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News

4/2/2024

GALE, Milk, and Vox Premiere New Docuseries, “Running Sucks”

BY

GALE

Read more

News

3/28/2024

GALE Named 2024 Advertising Agency of the Year by Campaign US

BY

GALE

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News

3/19/2024

Fogo de Chão Announces GALE as Creative and Media Agency of Record

BY

GALE

Read more

News

3/18/2024

Digiday: GALE Debuts Generative AI Platform For Media Buying

BY

GALE

Read more

News

3/18/2024

GALE Rearchitects Agency With Artificial Intelligence at Core

BY

GALE

Read more

News

3/12/2024

Breaking Silos, Driving Success: Inside Milk & GALE’s Winning Formula

BY

GALE

Read more

News

3/8/2024

Milk, GALE and Vox Ink Partnership, Reveal Docuseries

BY

GALE

Read more

News

3/1/2024

Why GALE is Investing $1M in Employee Training & Development

BY

Brad Simms

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News

2/16/2024

GALE and Antavo Sign Partnership to Bring Loyalty Offerings to the Next Level

BY

GALE

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News

2/6/2024

GALE and H&R Block Bring Block City to the Minecraft Metaverse

BY

GALE

Read more

News

1/23/2024

Milk and GALE Launch Revolutionary Marathon Experience, the Every Woman’s Marathon

BY

GALE

Read more

News

12/12/2023

GALE and Dun & Bradstreet Announce Strategic Partnership to Enhance Data-Driven Offering

BY

GALE

Read more

News

12/11/2023

Adweek Spotlights GALE & Chipotle’s Recipe to Marketing Success

BY

GALE

Read more

News

11/30/2023

San Jose Mineta Airport and GALE Win Video and Film Production Award

BY

GALE

Read more

News

11/29/2023

GALE and Moonrock Labs launch Minecraft Creator Tournament for truth® on Twitch

BY

GALE

Read more

News

11/20/2023

Entertainment Over Advertising: How GALE and Milk are Winning Over Audiences

BY

GALE

Read more

News

11/13/2023

Milk Partners with Queen Latifah, Cardi B, and More to Combat Milk Shame

BY

GALE

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News

11/8/2023

Cotton Incorporated Names GALE New U.S. Creative Agency

BY

GALE

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News

11/8/2023

Milk Continues Support of Female Athletes with Experiential Activation at 2023 NYC Marathon

BY

GALE

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News

11/7/2023

GALE Signs Working with Cancer Pledge

BY

GALE

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News

10/23/2023

GALE named one of Adweek’s 2023 Fastest Growing Agencies

BY

GALE

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News

10/13/2023

Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape"

BY

GALE

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News

9/26/2023

Immersion Over Impressions: How Brands Can Unlock the Gaming Universe

BY

GALE

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News

9/11/2023

Bomb Pop Breaks into the Metaverse

BY

GALE

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News

9/7/2023

Enercare Appoints GALE as Lead Integrated Agency

BY

GALE

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News

8/30/2023

How Chipotle Made Email Sexy With 'Doppelgänger'

BY

Jason McCann

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News

8/30/2023

GALE and Moonrock Labs Join Forces to Redefine Branded Gaming Experiences

BY

GALE

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News

7/19/2023

Bomb Pop Taps Gavin Casalegno in Immersive Augmented Reality Activation

BY

GALE

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News

7/19/2023

GALE Launches Fortnite Activation for MilkPEP

BY

GALE

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News

6/22/2023

Chipotle and GALE Win Gold for Creative Data at Cannes Lions

BY

GALE

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News

6/21/2023

GALE Signs Clean Creatives Pledge in Major Commitment to Sustainability

BY

GALE

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News

5/24/2023

Behind MilkPEP’s New “Wood Milk” Campaign featuring Aubrey Plaza

BY

Winston Binch

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News

5/19/2023

How GALE's Alchemy Platform Serves Chipotle Customer Insights

BY

GALE

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News

5/19/2023

Got Wood? Aubrey Plaza Reveals Wood Milk

BY

GALE

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News

4/27/2023

How Hard Rock and GALE Leveraged Data to Create Its First-Ever Enterprise-Wide Loyalty Program

BY

GALE

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News

4/27/2023

How GALE Rebranded Got Milk for a New Generation

BY

GALE

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News

4/27/2023

A Rebrand That Lit Up The Silicon Valley

BY

GALE

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News

3/14/2023

GALE Named Adweek’s Breakthrough Media Agency of the Year

BY

GALE

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News

3/13/2023

GALE Named to Ad Age A-List

BY

GALE

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News

3/9/2023

How Chipotle Transformed its Business - One Customer at a Time

BY

GALE

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News

3/8/2023

Milk’s 26.2 Expansion Aims to Sponsor Every Woman Running a Marathon

BY

GALE

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News

1/9/2023

Welcome to GALE's Advance Party: A New Practice Advancing Brand Strategies

BY

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News

1/5/2023

GALE Launches Advance Party, a New Practice to Unlock Innovation for Brands

BY

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News

12/13/2022

GALE named in Top 10 Adweek U.S. Agencies

BY

GALE

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News

12/12/2022

GALE Releases Gen Z & Millennial Savings, Spending, and Finances Report

BY

GALE

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News

11/17/2022

Uplifting Women in Sports Is a Running Theme for MilkPEP

BY

GALE

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News

11/10/2022

MilkPEP Sponsors Every Female Runner in the New York City Marathon Who Joins Its Team

BY

GALE

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News

11/8/2022

Forget Energy Drinks: Chocolate Milk is the ‘Performance Beverage’ of TwitchCon

BY

GALE

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News

11/7/2022

Dropbox Appoints GALE As Its Global Media Agency

BY

GALE

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News

11/4/2022

GALE & MILKPEP Receive 2022 OmniShopper Award for Work on ‘Make the Trade’ Campaign

BY

GALE

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News

11/2/2022

Inclusive, Modern, Unexpected: How GALE Is Repositioning Milk For the Future

BY

GALE

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News

10/28/2022

Chipotle Mexican Grill Receives Two Loyalty 360 Awards for Work With GALE

BY

GALE

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10/25/2022

GALE Named One of Adweek’s 2022 Fastest Growing Agencies

BY

GALE

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News

10/24/2022

GALE Conceptualizes MilkPEP and Twitch Partnership Aimed at Gen Z

BY

GALE

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News

10/14/2022

GALE Introduces Monthly Cash Stipend to Offset Impact of Inflation

BY

GALE

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News

10/12/2022

GALE + MilkPEP Support Female Athletes With Launch of 26.2 Initiative

BY

GALE

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News

9/22/2022

Campaign 40 Over 40 Honoree Geoff Edwards Shares the Legacy He Hopes to Leave For the Next Generation

BY

GALE

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News

8/17/2022

GALE Continues to Grow Client Roster Across Categories with the Announcement of Four New AOR Relationships

BY

GALE

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News

8/12/2022

Geoff Edwards Named to Campaign US’s 40 Over 40 List

BY

GALE

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News

7/27/2022

GALE Welcomes Ben James as First-Ever Chief Innovation Officer

BY

GALE

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News

5/16/2022

GALE and Firstleaf Collaborate on “Wine Made Simple”

BY

GALE

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News

10/7/2021

GALE named Digital, Media, and CRM Agency of Record for H&R Block

BY

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News

10/5/2021

Business Insider Names Lindsey Brand to “Rising Stars” List

BY

GALE

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News

8/20/2021

GALE Joins the New Stagwell Media Network

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GALE

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News

8/12/2021

7 Questions with… Creative Director André De Castro

BY

GALE

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News

7/26/2021

Is This Thing On? Ep 4 This Thurs with Discovery Inc. Global CMO Pato Spagnoletto

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GALE

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News

7/12/2021

Is This Thing On? Ep 3 Preview with Truth Initiative’s Eric Asche

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GALE

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News

6/14/2021

Is This Thing On? With FCB’s Susan Credle

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GALE

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News

6/7/2021

Ad Age A-List: GALE Wins 2021 Data & Analytics Agency of the Year!

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GALE

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News

5/20/2021

Introducing GALE’s New Audio Series, “Is This Thing On?”

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GALE

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News

3/15/2021

Chipotle Hits 20M Rewards Members

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GALE

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Ideas

4/21/2025

How AI is Shaping the Future of Websites and Apps: Five Key Impacts

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Sophia Kim and Mor Weizman

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Ideas

4/15/2025

The Experience Economy: Why Leading Retailers Are Prioritizing Emotion Over Transaction

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Dan Maguire

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Ideas

4/11/2025

IAB PlayFronts 2025: Four Takeaways

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Alix Hyatt and Mike Zeno

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Ideas

3/17/2025

SXSW 2025: Five Takeaways From Austin

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Brian Tell and Johanna Gretschel

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Ideas

3/11/2025

Unlock the Value of Creator Marketing for Paid Media

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Jeffrey Cutler and Denzel Austin

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Ideas

2/20/2025

Inside the GALE Development Program: Insights from GDP Associates

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GALE

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Ideas

2/7/2025

Search’s New Social Life

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Matt Lang

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Ideas

12/9/2024

Forbes: How Brands Can Engage Gen Z And Beyond In A $6 Trillion E-Commerce Market

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Brad Simms

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Ideas

12/4/2024

Why Brands Are Focused on Community, Creativity, And Engagement

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Eri Mizobe

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Ideas

11/26/2024

Forbes: Marketing Is Facing A Reshaping, Not A Reckoning

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Brad Simms

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Ideas

11/19/2024

GALE Releases Report on Complex Identity Signals Revealed Through E-Commerce

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GALE

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Ideas

11/15/2024

A Post-Cookie Crisis Consultation

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Matt Lang

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Ideas

11/11/2024

Forbes: To Accelerate Growth, Question Binary Decisions

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Brad Simms

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Ideas

11/8/2024

Unlocking the Future of Brand Engagement in Gaming

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GALE

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Ideas

10/28/2024

Little Black Book: Tessa Banks Makes the Impossible Possible

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Tessa Banks

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Ideas

10/25/2024

Forbes: The Great Collapse And Other Insights From The 2024 Forbes CMO Summit

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Brad Simms

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Ideas

10/17/2024

Little Black Book: Adaobi Ugoagu on the Work that Made Her

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Adaobi Ugoagu

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Ideas

10/17/2024

What Matters Most: Top Trends from the 2024 Forbes CMO Summit

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GALE

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Ideas

10/7/2024

Forbes: How Companies Can Get Their Share Of The $1.59 Trillion Holiday Sales Projection

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Brad Simms

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Ideas

10/4/2024

Forbes: Why Developing Original Brand IP Beats Buying A $7 Million Super Bowl Ad

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Brad Simms

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Ideas

10/3/2024

Little Black Book: Robyn Cauchy Explores Data Consent, Security, and Interpretation

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Robyn Cauchy

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Ideas

9/26/2024

Little Black Book: Lindsey Brand on the Work that Made Her

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Lindsey Brand

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Ideas

9/9/2024

Forbes: Brands Seeking Loyalty And Cultural Relevance Must Prioritize Community

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Brad Simms

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Ideas

8/30/2024

Forbes: Win In The Game, Not Practice: How KPI Tunnel Vision Fails Marketers

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Brad Simms

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Ideas

8/19/2024

GALE Releases Report on Top Brand Characteristics Earning Consumer Attention

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GALE

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Ideas

8/7/2024

Forbes: From Ads To Entertainment: The New Era Of Brand Building

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Brad Simms

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Ideas

8/3/2024

Forbes: How Video Game Ad Sales Can Beat This $11.5 Billion Projection

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Brad Simms

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Ideas

7/31/2024

The Power of Good Creative, and How GALE Gets There

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Jeff Cutler

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Ideas

7/15/2024

Lessons Learned From 417 Goal-Setting Coaching Conversations

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Kevin Doyle

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Ideas

7/5/2024

Forbes: Get Comfortable With Being Uncomfortable, And Other Cannes Takeaways

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Brad Simms

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Ideas

7/5/2024

The Only Golden Rule In Marketing Is To Be Flexible

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Winston Binch

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Ideas

6/27/2024

Forbes: Why Media Shouldn’t Drive Your Creative Process

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Brad Simms

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Ideas

6/25/2024

Ad Age: Geoff Edwards Shares 3 Cannes Lions Trends in Entertainment

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Geoff Edwards

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Ideas

6/7/2024

Forbes: Why Teenage Girls Are The Key To Cultural Relevance

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Brad Simms

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Ideas

5/24/2024

Forbes: The Most Important Marketing Metric Is Driving Business Growth

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Brad Simms

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Ideas

5/20/2024

Upfronts, NewFronts, and “New” Frontiers

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Ben James

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Ideas

5/2/2024

GALE Releases Report on the Outsized Influence Young Women Have on Culture

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GALE

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Ideas

4/18/2024

In-Game Marketing Has Matured. Now Is the Time to Prove Its Value.

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Max Bass

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Ideas

4/4/2024

Marketers Are Getting Back to Basics. The Basics Are More Complex Than Ever.

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Dan Maguire

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Ideas

3/27/2024

5 Reasons Why Your CRM Creative Isn’t Working

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Becky Kitlan

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Ideas

3/20/2024

What Broke Through at SXSW 2024

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GALE

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Ideas

3/12/2024

How to Regain A Positive (IP) Reputation

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Anudeep Anugoti

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Ideas

2/14/2024

Reframe Your Focus, Drive B2B Growth

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GALE

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Ideas

2/7/2024

Unlocking Success in Emerging Platforms

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Ben James

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Ideas

12/20/2023

Tackling Today’s Challenges Before Chasing Tomorrow’s Trends

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Matt Lang

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Ideas

12/11/2023

Don’t Let Your (Bad) MarTech Stack Hold You Back

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Robert Aeder

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Ideas

12/6/2023

How to Stay Out of the Spam Folder: A Guide to Email Throttling

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Anudeep Anugoti

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Ideas

12/1/2023

Top Trends Shaping Digital Marketing for 2024

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Robyn Cauchy

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Ideas

10/31/2023

TikTok is MTV for Gen Z. What Does That Mean for Brands?

BY

Winston Binch

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Ideas

10/24/2023

Podcast: How Chipotle and GALE Reach a Super Bowl-Sized Audience Every Week

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GALE

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Ideas

10/5/2023

Building a Gen Z Juggernaut

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Winston Binch

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Ideas

10/2/2023

Customer-Centric Retail Evolution: AI and Unified Commerce Take Center Stage

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Dan Maguire

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Ideas

9/26/2023

Is This Thing On? Ep. 17 with American Eagle Outfitters Chief Marketing Officer Craig Brommers

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GALE

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Ideas

8/18/2023

Unlocking Your Zero-Party Data

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Sophia Zhang

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Ideas

8/16/2023

Why We Built GALE

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Brad Simms

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Ideas

7/31/2023

Why You’re Not Spending Enough on Your Loyalty Program

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Jason McCann

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Ideas

7/12/2023

7 Questions with… Max Bass, Director of Emerging Connections

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GALE

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Ideas

6/6/2023

How the GALE Values Shape Leadership

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GALE

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Ideas

6/6/2023

So (A)I guess we’re doing this?

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Robert Aeder

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Ideas

5/16/2023

Is This Thing On? Ep. 15 Reddit Global Brand Ambassador Will Cady

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GALE

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Ideas

5/11/2023

7 Questions with… Kevin Doyle, Director of Organizational Development and Executive Coach

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GALE

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Ideas

4/13/2023

To Be a Bold Brand, Make Bold Moves

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Winston Binch

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Ideas

4/7/2023

What I Learned from Hiring 50 People in 2022

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Jason McCann

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Ideas

3/23/2023

Ad Age Redefines "Creativity" for Modern Times

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GALE

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Ideas

3/22/2023

7 Questions with… Eleanor Haeg, Senior Engagement Lead, Client Partner

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GALE

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Ideas

2/23/2023

The Pandemic’s Impact on Gen Zers: Delayed Milestones and an Uncertain Future

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GALE

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Ideas

1/26/2023

GALE CEO and President Brad Simms on Recoupling Creative and Media

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GALE

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Ideas

1/19/2023

Integrated is the Answer for Marketers

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GALE

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Ideas

1/17/2023

The Avengers Theory of Collaboration

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GALE

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Ideas

12/19/2022

7 Questions with… Damien Lecocq, Associate Design Director

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GALE

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Ideas

12/1/2022

How to Future Proof Yourself

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Geoff Edwards

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Ideas

11/28/2022

7 Questions with… Eliza Florendo, Associate Creative Director

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GALE

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Ideas

11/21/2022

The Plight of a ‘Chief Innovation Officer’

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Ben James

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Ideas

11/15/2022

7 Questions with… Erin Lyden, Head of PR

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GALE

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Ideas

11/9/2022

GALE ECD Geoff Edwards on the Transitioning Nature of the Ad Industry

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GALE

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Ideas

10/24/2022

Out-of-Home Offers Advertisers Opportunity For Creativity and Innovation

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GALE

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Ideas

9/30/2022

GALE Chief Innovation Officer Ben James on Using Data to De-Risk Bravery

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GALE

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Ideas

7/5/2022

4 Reasons Why It’s Time to Rethink Your Digital Analytics Strategy

BY

Jared Randall

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Ideas

6/27/2022

Scaling Through Culture

BY

Winston Binch

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Ideas

6/20/2022

The Return to Office

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Brad Simms

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Ideas

6/14/2022

Campaign US Op-ed: No metaverse agencies of record, please

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Brad Simms

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Ideas

5/31/2022

3 Things To Know When Creating Branded Entertainment

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Geoff Edwards

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Ideas

5/24/2022

Adweek Op-ed: Is Cannes Still Relevant?

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Winston Binch

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Ideas

4/25/2022

Development, Testing and Deployment Strategies in Salesforce Marketing Cloud

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MEL BOZA

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Ideas

4/18/2022

The ABCs of A/Bs

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GALE

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Ideas

3/31/2022

Ask Women Anything with Director of Operations and General Manager Nitya Krishnamoorthy

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Nitya Krishnamoorthy

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Ideas

3/28/2022

Three Tips to Correct Your Mobile Omnichannel Approach

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Chris Murphy

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Ideas

3/23/2022

Ask Women Anything with Managing Director Sophia Zhang

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Sophia Zhang

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Ideas

3/17/2022

Ask Women Anything with Creative Director Lindsey Brand

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Lindsey Brand

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Ideas

3/14/2022

Curation Over Creation

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Winston Binch

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Ideas

2/22/2022

Virtual Co-viewing in the Media Equation

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GALE

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Ideas

2/14/2022

Can We Please Stop Talking About Digital Transformation?

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Brad Simms

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Ideas

2/10/2022

7 Questions with… Web Analytics Manager Jared Randall

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GALE

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Ideas

2/7/2022

Agencies Don’t Integrate

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GALE

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Ideas

2/1/2022

How to Hire Great People

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Winston Binch

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Ideas

1/24/2022

Abandon Your Performance Marketing Strategy

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GALE

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Ideas

1/17/2022

Audiences as Behaviors, not Demos

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Marc Parillo

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Ideas

1/10/2022

Stop Paying for Expensive Data Appends

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GALE

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Ideas

1/3/2022

The Audience is Boss

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Winston Binch

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Ideas

11/17/2021

How We Help Brands Get Their Data in Check

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GALE

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Podcasts

1/16/2024

Is This Thing On? Ep. 20 with Chili’s CMO George Felix

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GALE

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Podcasts

11/28/2023

Is This Thing On? Ep. 19 with Forbes CMO Network Managing Director, Seth Matlins

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GALE

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Podcasts

10/30/2023

Is This Thing On? Ep. 18 With Author of “Madison Avenue Makeover” Michael Farmer

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GALE

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Podcasts

6/13/2023

Is This Thing On? Ep. 16 with YETI Chief Marketing Officer Paulie Dery

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GALE

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Podcasts

4/18/2023

Is This Thing On? Ep. 14 with Sprinkles Cupcakes Chief Marketing Officer Michelle Wong

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GALE

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Podcasts

3/28/2023

Is This Thing On? Ep. 13 with DoorDash Chief Marketing Officer Kofi Amoo-Gottfried

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GALE

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Podcasts

2/28/2023

Is This Thing On? Ep. 12 with Billie Co-Founder Georgina Gooley

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Podcasts

1/31/2023

Is This Thing On? Ep. 11 with Liquid Death Mountain Water VP of Creative Andy Pearson

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GALE

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Podcasts

12/15/2022

Is This Thing On? Ep. 10 with Northwell Health Chief Marketing and Communications Officer Ramon Soto

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GALE

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Podcasts

10/28/2022

Is This Thing On? Ep. 9 with EVP, 24 Seven & GM, Marketers That Matter Nadine Dietz

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GALE

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Podcasts

9/13/2022

Is This Thing On? Hot Takes: Why Influencers Matter

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GALE

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Podcasts

8/22/2022

Is This Thing On? Ep. 8 with EVP & CMO Jeff Hook of Seminole Hard Rock

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GALE

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Podcasts

4/4/2022

Is This Thing On? Ep. 7 with Chipotle Mexican Grill CMO Chris Brandt

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Brad Simms

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Podcasts

2/28/2022

Is This Thing On? Ep. 6 with iHeartMedia CMO Gayle Troberman

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Winston Binch

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Podcasts

10/18/2021

Is This Thing On? Ep 5 with Lexus’ VP of Marketing Vinay Shahani

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Podcasts

7/29/2021

Is This Thing On? Ep 4 with Discovery’s Global CMO Pato Spagnoletto

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GALE

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Podcasts

7/15/2021

Is This Thing On? Ep 3 with Truth Initiative’s Eric Ashe

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GALE

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Podcasts

6/17/2021

Is This Thing On? Episode 2 with FCB Global’s Susan Credle

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GALE

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Podcasts

5/24/2021

Is This Thing On? Audio Series Debuts with MilkPEP CEO Yin Woon Rani

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GALE

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